How many marketing dollars have been spent in your organization without moving the sales needle – at least in any measurable way? Jobs may be on the line, and AM is in a position to help you bring accountability to the table, with results that can be tied directly to expenditures. At the same time, we handle your brand with kid gloves to support and enhance your brand, not re-define it.

An Industry on the Move
From the beginning, direct response technologies have proven effective in generating sales. And so many well-respected brands are integrating direct response with their existing brand efforts - Sears, Home Depot, and Pfizer are some of the prime examples in that area. More than that, direct response builds brands as well. Look around you today and you can't miss examples of household names built exclusively by direct response - Dell and GEICO just to name two.

Integrated Direct Marketing
We call the integration of direct response and traditional brand advertising “Direct-to-Brand Marketing” because Direct response adds action and immediate results to the brand. In other words, the brand elements of a direct-to-brand campaign are given a measurable objective for their efforts. We no longer develop creative we hope will drive consumers to the retail outlet over time. We develop brand creative specifically focused on driving consumers to your retail channels – money in hand – right now.

Why Alternative Marketing?
Without an experienced D2B practitioner like Alternative Marketing, you might hear that direct response is fairly simplistic. “You want to try direct response? Slap an 800 number and web site address on your DRTV spot, alert your customer support people, and there’s nothing else to it.” Frankly, nothing could be further from the truth. There’s far more to direct response than a phone number or e-mail address – if you want a successful integrated direct marketing campaign. Furthermore, without an experienced direct-to-brand practitioner like AM, the “opportunities” for error are many times that of a traditional brand campaign. The direct-to-brand message is a precisely cultivated hybrid. Just like the raising of prized orchids, crafting such messages is a unique skill – one you need not trust to a beginner.

What Does D2B Look Like?