Direct-to-Brand Marketing
To fully understand the significance of our disciplined approach, you must first understand the impact of direct response. Direct response, in its many formats, is a marketing “technology” designed to take fullest advantage of direct to customer relationships for the benefit of your brand and your bottom line. Our version of direct response is an evolution in traditional brand marketing by the addition of one significant factor – a call-to-action; a motivation for the consumer to “act now” in direct response to your brand message.
The good news is that whether you’re starting out with a new product, or have an already well-established brand, direct-to-brand is an innovative way to establish market position, or improve the position you already have.
AM’s principal consultant, Jim Warren, invented a process called “The Science of Cha-Ching,” a disciplined and scientific approach to integrating direct response in an effective Direct-to-Brand strategy.
For a detailed explanation of the Direct-to-Brand marketing strategy, our process for developing that strategy, and how you might conduct your own internal analysis, download our Direct-to-Brand Executive Primer (PDF).
Is D2B Right for You?
Download our white paper, 'Is Direct-to-Brand Right for You?'.
Our Services
|
